To calculate our deal ratings, we compare the asking price of a vehicle to what we estimate to be its fair market value (a.k.a. the Fidomotus Instant Market Value). The Instant Market Value (IMV) of a vehicle is Fidomotus' estimated fair retail price for a vehicle based on analysis of comparable current and previous sold car listings in the market. We also assume here that such cars being sold in the market are all certified and of highest quality respectively.